06
Mauna Lani Hawaii
Auberge Resorts Collection
Pre-opening, Joanna worked closely with the Sales and Marketing Team to develop key communication pieces, including social media, digital brochures, and website build, targeted at the travel trade, weddings and events markets in anticipation of a 200-million dollar remodel and rebranding effort.
DISCOVER
On the dramatic Kohala Coast, Mauna Lani’s secluded beaches, coral reefs, and ancient fishponds set the stage for transformative experiences.
LOCATION
Island of Hawaii
PROPERTY ELEMENTS
Resort, Spa, Adventure Outfitter, Golf Courses
TOOLKIT
STRATEGY
ROADMAPPING
Identifying the best routes to get to a coveted destination. Designing a map of varied approaches and honing the tools and resources needed to arrive there and all future destinations.
UNCOVERING
Assessing past and present processes while shedding light on changes that can be implemented for positive outcomes and results.
CREATING + ELEVATING
Crafting digital & physical campaigns that bridge client and consumer touch points. Expanding impact by brand partnerships, social strategy, and digital communication.
SUPPORTING THE SYSTEM
Accomplishing long-term influence through a holistic approach. Ongoing support for all parts that contribute to a thriving whole. Website maintenance, project management, visual and influencer strategy, and data deep dives that can influence direction and decision-marking.
IDENTIFYING QUICK WINS
Recalibrating through outside perspective and objectivity. Identifying opportunities that already exist or can exist through utilizing resources in different ways.